Maple Software Creation

Automotive and Industrial Battery Manufacturer Profile – Malaysia​

Project Environment & Introduction:

GS Yuasa Battery Malaysia Sdn. Bhd. is a well-established company in the Malaysian battery industry, incorporated in 1968. The company specializes in manufacturing and distributing automotive, motorcycle, and industrial batteries. With over 56 years of experience, they supply high-quality batteries under the trusted GS Yuasa Japan brand. The company supports both OEM clients (like Toyota, Nissan, Yamaha, and Honda) and the general public through a network of distributors and dealers across the country.

The website serves as a central hub for:

  • Company profile and history

  • Product categories and specifications

  • Dealer/distributor information

  • Battery knowledge and tips

  • CSR activities and news updates

  • Customer support and warranty handling

Problems Faced by Users:

  • Information Redundancy: Repeated sections and content clutter the user experience.

  • Poor Navigation Flow: Users may get confused due to duplicated links and a lack of clear structure in some areas.

  • Limited Interactivity: Tools like the Battery Finder are underemphasized or not prominently featured.

  • Low SEO Optimization: Repetitive text and excessive “Click Here” links hurt search engine ranking and readability.

  • Mobile Responsiveness: Parts of the site layout are not optimized for mobile or tablet viewing.

Technical Challenges in the Project:

  • Content Management: Managing and displaying large blocks of repetitive or outdated content while maintaining consistency.

  • User Experience Design (UX): Ensuring the site is intuitive despite the wide range of content and product types.

  • Search Tool Integration: Implementing and maintaining a dynamic Battery Finder that accurately matches user needs.

  • Dealer Locator Functionality: Needs to be responsive, searchable by location, and updated regularly.

  • Scalability: Preparing the platform for growing product lines and user traffic without performance drops.

Solution:

  • UI/UX Revamp: Redesigned the website layout to eliminate repetition, improve mobile responsiveness, and simplify navigation.

  • Content Optimization: Consolidated repeating content and restructured it into clearer, SEO-friendly blocks.

  • Enhanced Battery Finder: Made the battery search tool more prominent and improved filtering by car model, brand, and battery type.

  • Dealer Map Integration: Included an interactive map and search functionality to help users locate nearby suppliers quickly.

  • Product Segmentation: Reorganized battery categories with clear descriptions and visual cues for easier understanding.

Impact of the Solution:

  • Improved User Satisfaction: A more streamlined experience means users can find what they need faster, especially when choosing a battery or locating a dealer.

  • Stronger Brand Identity: A clean, professional site reinforces GS Yuasa’s position as a premium battery brand in Malaysia.

  • Higher Engagement: Visitors are more likely to interact with tools (like the Battery Finder), send inquiries, or explore CSR and news sections.

  • Better Conversion Rates: Clearer product listings and contact options can lead to more dealer inquiries and battery purchases.

  • Increased Visibility: SEO-optimized content and cleaner structure help the website rank better in search engines.

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