CRM is short for Customer Relationship Management. It’s a software solution that brings a host of capabilities together. You can store all your prospects and customers, make calls, send emails, create reports, schedule appointments, add notes, manage your pipeline, and find out who’s opened your latest email—without stepping out of the CRM system.
A CRM Software / CRM System is one of the most essential business software, irrespective of the business type and size. The software solution brings a host of capabilities together. You can store all your prospects’ and customers’ information, make calls, send emails, create reports, schedule appointments, add notes, track email opens and clicks, and manage your sales pipeline—without stepping out of the CRM software.
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